Yaffe.eth: A passion for web3 innovation.
Rug DAO council member, Yaffe.eth, talks Decentralized Media, Opepen Inspiration and more.
Congratulations to Yaffe.eth, who recently minted a new baby boy! Yaffe.eth was kind enough to take time from his IRL family and responsibilities to share his story with us.
Yaffe.eth’s immersion in web3 stems from his crypto trading background. Now part of the movement toward decentralized media, he believes in the power of collaboration, creativity and community. Get to know Yaffe.eth in this interview with WagginWendy.
When and how did you get involved in web3?
I believe my journey in web3 is a true testament to the power of curiosity, adaptability, and a relentless pursuit of innovation. While my official involvement in web3 began around the middle of 2021, the seeds were planted long before.
My fascination with technology and innovation has been a driving force throughout my life. Before web3 I found myself trading crypto where I first started learning about the underlying tech and innovation that blockchains brought. In the early months of 2021 discussions were starting to pop up, mostly about NFT’s, and so did my curiosity. The idea of digital ownership and the value exchange on a whole new level captivated me. I became consumed with possibilities and began to envision broader applications of what this underlying technology brought with it.
A few months later I made the decision to take a break from trading. While it had been an exciting and rewarding experience, I felt a need for something more. This break became a pivotal moment for me, as it allowed me to dive deep, deep into the rabbit holes, to come out fully immersed in web3.
My involvement in web3 is not just about being a spectator, but an active participant in shaping the future. I am driven by the belief that web3 has the potential to revolutionize industries, empower individuals, and create a more inclusive and decentralized world. My journey into web3 has been one of personal growth, intellectual discovery, and a relentless passion for innovation.
What drew you to Rug Radio, and what sparked your interest in joining the DAO council?
My journey with Rug Radio began when I stumbled upon a Twitter Space hosted by Farokh shortly before the Membership Pass mint. It was in that moment where I was first introduced to the visionary concept of RugRadio, and Farokh's unwavering conviction in this vision, it really resonated with me. I felt an immediate desire to contribute and be a part of this movement towards decentralized media. In the beginning I was not sure what or how I could help but always stayed determined to be a part of Rug Radio.
Prior to being elected to the RugDAO Council, I was actively engaging in DAO governance, having the privilege of serving as a council member prior to my current role. This experience provided me with a wealth of knowledge and insights, paving the way to where I am today.
For me, being elected to the RugDAO Council is not only an opportunity to be part of a dynamic team, but also a chance to collaborate with like-minded individuals who share a passion for decentralized media. I am grateful for the trust placed in me and enthusiastic about the future of RugDAO.
As a second term DAO council member, what do you envision for the DAO’s future?
In the future, I envision RugDAO becoming a thriving ecosystem where content creators, audience members, consumers, and like-minded individuals converge to shape the landscape of decentralized media. RugDAO will continue to serve as a catalyst for interaction, connection, creation, and collaborative growth, further solidifying its position as a leading platform in this space.
One of the key differentiators of RugDAO is its commitment to community empowerment. While most companies and corporations adhere to the traditional hierarchical system, where power is concentrated in the hands of a select few, RugDAO stands out by putting power directly into the hands of the community. By leveraging the power of DAO, RugDAO ensures that decision-making and governance are collective, inclusive, and democratic.
With the community at the helm, RugDAO will foster a truly decentralized and transparent decision-making process. All participants will have a voice and a vote, enabling them to actively shape the direction and policies of the organization. This inclusive approach not only strengthens the sense of ownership and engagement among the community but it also ensures that decisions are reflective of the diverse perspectives, skills, and expertise present.
As RugDAO continues expanding its reach and influence, it will also become a hub for global collaboration. RugDAO will attract people from all over the world, all with various backgrounds and experience, enabling collaboration, sharing of ideas, and creating valuable content together. This borderless collaboration will help to unlock immense potential, leading to innovative and impactful decentralized media content. The future of RugDAO is one where community empowerment, decentralized decision-making, transparency, and global collaboration converge. By embracing these principles, RugDAO will continue to revolutionize the decentralized media landscape, empowering creators to take control and own the narrative!
Do you work outside the web3 field, and if so how do you balance your time?
Yes, I do! I work in the oil and gas industry. Balancing my time has been a skill I had to develop over the years. When I am working on something I really enjoy, like in web3, I tend to get tunnel vision, laser focused on what I’m working on and losing track of time. Learning how to effectively communicate with my family has definitely played a crucial role in maintaining this balance, particularly through trading and web3.
If money was no object, which NFT would you buy and why?
If money was no object, I would buy a grail Opepen by @JackButcher. Opepen exemplifies the power of decentralization in the world of NFTs, granting artists and collectors direct control over their digital assets without the need for intermediaries. But what truly sets Opepen apart is its vision of integrating Pepe into virtual reality, gaming, and augmented reality applications. By embracing the principles of Web3, Opepen showcases the potential for a paradigm shift in how we structure and experience community interaction!
Investing in a grail Opepen would not only be a testament to my appreciation for what Jack and Jalil have done but also my belief in the transformative power that Web3 presents.
Who inspires you in the web3 space?
When it comes to finding inspiration in the web3 space, there are a multitude of incredible individuals who have left their mark on me. Of course, Farokh is one person who truly stands out. Building in public is already hard, coupled with being in the uncharted waters of Web3 and it makes it just that much more difficult. Things happen, we learn from the past and continue pushing the vision ahead. He continues to foster this mentality, brings positivity day in and day out regardless, and there’s nobody bringing the vibes on the daily like Farokh!
Someone outside of Rug Radio I take inspiration from is Jack Butcher! He has consistently pushed boundaries and redefined what it means to build and engage with a community. What sets Jack apart is his fearless approach to experimentation. He is not afraid to try new things and put them out in the open for everyone to see. This level of transparency and vulnerability is truly refreshing in a space that can sometimes feel guarded or exclusive. Jack's willingness to share his successes and failures has not only inspired me but has also fostered a sense of trust and authenticity within the web3 community. He has harnessed the power of culture to drive his work forward. He understands that to truly connect with an audience, you need to speak their language and tap into their interests. By doing so he has been able to create a genuine connection with his community, forming a bond that goes well beyond just transactions and superficial engagement.
What are your hobbies or interests outside of web3?
Outside of web3, much of my time is devoted to my family, particularly my kids. When we are together, we love embarking in the outdoors, fishing, hiking, and camping are their favorite activities. These shared experiences not only foster a love for nature in my children but also are building memories that we will look back on, forever!
If I have a little downtime to myself, one of my personal favorites is golfing!
Anything else you would like to share?
Yes, Wendy I appreciate this opportunity! Its been such a pleasure to work with you and thank you for all that you do! I always enjoy reading your content!
Yaffe.eth’s been integral to RUG Radio’s DAO, helping to develop the Rug Info Graphic and fostering community engagement. Thank you, Yaffe.eth! We appreciate your work with Rug Radio and everything you contribute to the web3!